Honda

Honda

I created a rebrand of Honda Motors, taking inspiration from the company’s motorsport heritage and historical iconography. The system includes multiple marks, typography, colorways, motion, and applications like apparel, signage, and stationery.
I used the Standards app to create a brand guide.

I created a rebrand of Honda Motors, taking inspiration from the company’s motorsport heritage and historical iconography. The system includes multiple marks, typography, colorways, motion, and applications like apparel, signage, and stationery. I used the Standards app to create a brand guide.