Honda
Honda
I created a rebrand of Honda Motors, taking inspiration from the company’s motorsport heritage and historical iconography. The system includes multiple marks, typography, colorways, motion, and applications like apparel, signage, and stationery.
I used the Standards app to create a brand guide.
I created a rebrand of Honda Motors, taking inspiration from the company’s motorsport heritage and historical iconography. The system includes multiple marks, typography, colorways, motion, and applications like apparel, signage, and stationery. I used the Standards app to create a brand guide.
![](https://framerusercontent.com/images/ADh1s50goHEyEbYv4rwl9Fq74I.gif)
![](https://framerusercontent.com/images/oozeoOadNjBB0LVqj2yNsLuZSl0.jpg)
![](https://framerusercontent.com/images/oYy9uqdQloSk0vw6N7ycL3lRNE.jpg)
![](https://framerusercontent.com/images/CTxtJxyKL14FANb4GHewmy9niE.jpg)
![](https://framerusercontent.com/images/4tdlqlB5ca8k3TtdetODzAjZE.jpg)
![](https://framerusercontent.com/images/4tdlqlB5ca8k3TtdetODzAjZE.jpg)
![](https://framerusercontent.com/images/oog0MoiFCcXVmSDB5hevPU2oCI.jpg)
![](https://framerusercontent.com/images/oog0MoiFCcXVmSDB5hevPU2oCI.jpg)
![](https://framerusercontent.com/images/pHQwRVcEeIgBPNhwbn9TzRrTl8.jpg)
![](https://framerusercontent.com/images/pHQwRVcEeIgBPNhwbn9TzRrTl8.jpg)
![](https://framerusercontent.com/images/qM4VSLmOzPYHROtPsaixHn9dhvI.jpg)
![](https://framerusercontent.com/images/qM4VSLmOzPYHROtPsaixHn9dhvI.jpg)
![](https://framerusercontent.com/images/PTM8SeW3I7aCVohnuznXSIVkIAg.jpg)